"You have the opportunity to provide the market with something it doesn't have -authentic, deeply human insights into people doing their best to create and solve. There are millions of people like us out there, but there are almost no environments in which we let our hair down and talk not only about the aspiration but about the struggle and how we get through it.
I would rush to the newsstand to buy a magazine about that - about the other people like me (or if I was younger, people like who I wanted to be) and what it felt like to live in their skin."